Joseph Ellis Design Co.
An Integrated Design Practice
Let’s get you caught up
Positioning, voice, and messaging — the thinking that makes every other decision easier.
Logo, color, and type. A visual system you can hand off without wincing.
Design and build, front to back. Sites you can update yourself.
How it all comes together
Strategy, brand, copy, design, and code usually get split across specialists, and the seams show — in the handoffs, in the things that don’t quite line up, in information held in silos. With one mind directing, they don’t. That doesn’t mean every keystroke is mine; it means one hand stays on the process at every step — positioning, typography, logo, copy, and build as one — so each layer of a project sharpens the next as it’s made, and nothing gets lost in-between.
01. Discovery
Not everyone who wants a new website is ready for one. Before anything gets designed, we read the material — who you are, where you’re headed, what’s in the way, and the problem underneath. You leave with an honest read, whether or not we go further.
Activities & Deliverables — 1:1 Discovery Meeting · Discovery Essesment Document · Recommended Next Steps
02. Direction
At this stage we shape the project and build the strategy that holds it together — clarifying your positioning, discovering your voice, and learning how to tell your story. Depending on what you need, that might mean a creative brief that directs a website build, UX Audit & Research to identify design requirements, or developing the foundation for a visual identity system.
Activities & Deliverables — Brand Strategy Workshops (Positioning, Voice & Story) Workshops · Brainstorming Sessions · Audience & UX Research · Moodboards · Personas · User Testing · Creative Briefs
03. Delivery
This is where it gets made. With the strategy formed we build the thing — that might look like developing a visiual identity system (logos, colors, fonts), assembling a branding guide, creating an online home for your brand, or crafting various design collateral (social media assets, buisness cards, letterheads).
Activities & Deliverables — Visual Identity System (Logo, Colors, Type) · Web Design & Development · Copywriting · Launch & Handoff · SEO · Design Collateral · Quality Assurance · Post Launch Evaluation
